Along with our owners, I'm incredibly lucky to have several sponsors who are an integral part of the team at Will Furlong Eventing and with whom I couldn’t do this, without all their help and support.
I'm hugely grateful to all those people and companies who generously offer their support in whatever way, shape or form. I use and fully endorse all the products on this page, if you would like to be part of this team please contact me.



As riders we know the importance of safety and I choose to ride in Champion because I know that Champion products offer supreme levels of protection, whilst allowing me to focus on the job of riding without safety worries.

Champion has a tremendous safety heritage and the brand has been a driving force in the design and development of protective riding hats for over 40 years. Over this time, design and production technology has been refined, enhanced and perfected to ensure Champion products are based upon the most up-to-date, scientific safety research.


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Whilst riding up to 10 horses a day, it’s important for me to feel comfortable and secure.  I find that the saddles really help to place you in the correct position, ensuring I am in balance with the horses whether it be dressage, jumping or galloping across the country. Devoucoux don’t just design saddles for riders, they are handcrafted to compliment the horses freedom of movement as well. The leatherwork is stunning and a real work of art – you can really see the amount of work that goes into each piece. Although I’ve only been working with Devoucoux since 2018, I’m thrilled with the horse’s way of going and there’s certainly no looking back now.

Fabbri Boots

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More than luxury - Excellence.

They have been making riding boots since 1924, Fabbri Boots represent style, class and elegance. I have been riding in these stunning boots for 4 years now and the attention to detail is second to none. My Derby Pro Boots that I wear every day are incredibly hard wearing whilst remaining stylish, whilst my show made to measure boots fit like a second skin. But don’t just take my word for it… they are also worn by Ben Maher, Rob Whittaker and Michael Duffy amongst many others top names.



My first ever sponsor and I am very proud and grateful for their commitment. They have been providing supplements for all my horses for the last 6 years. Their ‘Bespoke All-In-One’ product is the ultimate ‘Pick & Mix’ designed by you for each individual horse. They are at the forefront of the latest equine science and continue to push the science boundaries providing amazing value without compromising quality or service.



Developed by veterinarians, FLAIR® Strips are drug-free, self-adhesive nasal strips that promote optimum health of equine athletes, in all disciplines and every level of competition. The Strips gently support the soft tissues over the nasal passages and reduce airway resistance and improve airflow when your horse needs oxygen most.

I have been using Flair Strips since 2015 and in a sport where everybody is talking about marginal gains, I believe that FLAIR® Strips give me the edge. Not only do the Strips make breathing easier, but they also improve recovery from intense exercise, meaning my horses can stay at the top of their game longer.

Holland Cooper


Well who wouldn’t want to be dressed by Holland Cooper for the big occasion?!

Holland Cooper is a brand so synonymous with British luxury, it’s recognised instantly in its use of the most superior Scottish woven tweed and wool combined with the finest suede and leather offering luxury tailoring for both men and women.

Established in 2008, designer Jade Holland Cooper saw a gap in the market for contemporary tweed wear, and armed with a wealth of design experience, infused with her passion for outdoor pursuits, each tweed product is hand cut and made in England from wools and tweeds woven in Scotland and Yorkshire - Perfect for Trot up’s or a day at the Races.

Just Equine


The Harrods of everything Equestrian. 

Specialising in equestrian supplies across the UK. Just Equine are one of the leading UK Distributors for the top equine brands, including Kentucky Horsewear. Justin has been supporting me since I started riding ponies and would visit with his van full to the brim of products.  The Kentucky products are beautifully made, stylish and provide the horses with all the protection and support they deserve. My personal favourite is the sheepskin Anatomic Short Girth….Mum loves a bit of fluff!


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For me there really is only one feed I trust to support the demands we place on the horses. From the foals to the veterans, from 5* eventers to our yard mascot – Moonpie!  Produced in their own Mill with full traceability, they use only the very best quality assured ingredients. I was a loyal supporter long before I became a Saracens Brand Ambassador. Their RE-COVERY MASH has been a complete game changer for us. A tasty banana flavoured mash provides optimum hydration after exertion, training and travelling.  

Suzuki ATV's


King of the Quads.

Suzuki kindly sponsored The U21 National Championship at Houghton International and in 2014, I won the use of a Suzuki quad for a year, in 2015 I was runner up and Suzuki very kindly agreed to let me keep the quad for coming a close 2nd!. Fortunately in 2016 I went one better and was crowned The National U21 Champion again…phew! Through their support we have the Suzuki 500 King Quad and I am not exaggerating when I say it really is an invaluable bit of machinery. It’s used 365 days of the year, rain, snow, blizzards and the odd day when we have sun. From feeding the horses out in the fields to poo picking, and ensuring the school provides a perfect footing for all our training. I really could not be without it.